Loyalty Programs
InfoVision is an integrated Loyalty Marketing company focused towards helping organizations increase and retain their customer base through consumer loyalty programs. |
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Expertise : |
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Business 2 Business Loyalty Programs |
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Business 2 Consumer Loyalty Programs |
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Business 2 Partner Loyalty Programs |
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Incentive & Motivational Programs |
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| Pioneers in the field of Loyalty Marketing, launched ‘The Oberoi Plus ‘ program in 1993, InfoVision was also responsible for launching ‘Miles & Smiles’ for Modiluft, the country’s first Frequent Flyer program. We provide consultancy services and back office support for all aspects related to loyalty marketing. These cover the following areas: |
| Consultancy
Services: |
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Evaluating the need for a loyalty program |
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Putting together a loyalty program |
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Identifying share of wallet |
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Creating the perceived benefit |
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Ratio between the benefit % age and perceived value |
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Building recognition – tiered card concept |
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Creating the “currency” - points system |
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Breakage Factor |
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Alliance partners and exchange matrix |
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Pitfalls |
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| Back-office
Services : |
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Customer Service
- Voice & Web |
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Promise Fulfillment
- Merchandising
- Redemption Processing |
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Software & Systems Support
- Software development
- Customized and ad-hoc programming |
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