Database Management
Database marketing is a crucial element to direct marketing success and helps to ensure a higher response percentage to every direct mail campaign. |
|
| |
| Database
Management Services include: |
| » |
Custom Program Development
|
| » |
Innovative Solutions for CRM initiatives |
| » |
Sophisticated query tools for customer profiling and target segmentation |
| » |
Marketing Database development and management |
| » |
Standard and custom reporting |
| » |
Library of reusable software modules |
| » |
Historical data capture for trend analysis |
| » |
Program measurement and refinement |
| » |
Results analysis |
|
| Some
of the key components of these services are : |
| Data
Entry |
| » |
Audio / voice capture. |
| » |
Text capture by high speed automated readers. |
| » |
Manual / automated entry using OCR, ICR, mark sense, MICR and Bar Code. |
| » |
Accuracy checks by validation routines including table look-ups, data/range and relationship validation. |
| » |
Rigorous quality control checks at all steps of data capturing. |
|
| Database
Design |
| » |
Scalable database structure to meet the requirements five years henceforth. |
| » |
Customized Design through audit of the existing structure, audit of the users, combined with the information gathered from your business forecast plan |
|
| Data
Integrity |
| » |
Checks for accuracy of data at all stages. |
| » |
Regular data maintenance, for example de-duplication, mixed case conversion, salutation generation, post coding, adding telephone numbers or mail sort. |
|
| Data
Warehousing |
| » |
Master Database / integrated store of information collected from other systems which becomes the foundation for decision support and data analysis. |
| » |
Structured and common information pool for all users across the organization. |
|
| Data
Accessibility |
| » |
Information is made available to the business analysts and executives for browsing, analysis and reporting. |
| » |
Meaningful data slicing for quick analysis. |
|
| Data
Mining |
| » |
Segmenting data as per users requirements. |
| » |
Trend generation/analysis across parameters. |
| » |
Marketing tool by generation of customer psychographics. |
| » |
Improved decision-making for organizations overwhelmed by the sheer volume and complexity of data. |
|
| InfoVision
provides a complete data management solutions through:
|
| » |
Data Vision, our data cleaning software. It checks over 28 data fields customized to client requirements - over 14 hygiene checks are conducted on just the 'name' field. |
| » |
Data View, a complete tracking solution that gives the entire history of record uses - data count at the click of the button. |
|
| |
