Bangalore, June 1 : Wipro Technologies Wednesday appointed Jessie Paul as its new chief marketing officer.

In a statement, the company said the former iGate and former Infosys brand expert would be responsible for enhancing Wipro's brand and ensuring a platform to win customers through its domain specific, IP-led technology and business solutions.

"Jessie brings with her a decade of experience in services marketing and brand internationalisation. She has used innovations such as award programmes with academic institutions, mind sports and non-traditional media to reposition and communicate brand values in an international context," it said.

Prior to joining iGate, Paul was global brand manager for Infosys.

Earlier, she worked with Ogilvy & Mather Advertising, part of the WPP group, and managed key service brands.

Paul will be based in Bangalore and report to Wipro vice-chairman Vivek Paul, who is CEO of Wipro Technologies.

Paul has an MBA from the Indian Institute of Management at Kolkata and a Bachelor's in Computer Science and Engineering.


(IANS)