| Customer Relationship Management Services |
IVG offers an integrated Loyalty Marketing program. This program is focused towards helping organizations increase and retain their customer base through consumer loyalty programs. IVG has dedicated agents specifically trained in the science (and art) of helping our clients manage their customer relationships. Agents interact with client customers in a variety of mediums, from live web-chat to assisted browsing to e-mail. Direct audio communications also play an important role in help desk services and real-time customer interaction.
Application: |
| Loyalty
Programs |
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Business 2 Business Loyalty Programs |
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Business 2 Consumer Loyalty Programs |
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Business 2 Partner Loyalty Programs |
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Incentive & Motivation Programs |
|
| CareVision
- IVG's Integrated CRM software solution provides one view of the
customer across all CRM touch points. "Touch point Blending"
connects various sales channels with the customers. Pioneers in the
field of Loyalty Marketing, launched 'The Oberoi Plus ' program in
1993, InfoVision was also responsible for launching 'Miles & Smiles'
for Modiluft, India's first Frequent Flyer program. We provide consultancy
services and back office support for all aspects related to loyalty
marketing. These cover the following areas: |
| Back
Office Processing |
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Transaction Processing |
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Membership & Redemption Processing |
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Usage Recording, analysis and Partner Management |
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Customer Service - Voice and Web |
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Promise fulfillment - Merchandising, Redemption Processing |
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Software & Systems Support - Software development, customized and ad-hoc programming |
|
| Consultancy
Services |
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Evaluating the need for a loyalty Program |
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Putting together a loyalty Program |
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Identifying share of wallet |
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Creating the perceived Benefit Ratio between the benefit % age and perceived value. |
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Building recognition - tiered card concept |
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Creating the "currency" -points system |
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Breakage factor |
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Alliance partners and exchange matrix |
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Pitfalls |
|
| Data
Management Services |
| Database Management
is a crucial element to direct marketing success and helps
to ensure a higher response percentage to every direct mail
campaign. Database Management Services include: |
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Custom program development |
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Innovative solutions for CRM initiative |
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Sophisticated query tools for customer profiling and target segmentation |
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Marketing database development and management |
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Standard and custom reporting |
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Library of reusable software
modules |
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Historical data capture for trend
analysis |
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Program measurement and refinement |
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Results analysis |
|
Some
key components of above services are:
Data Entry |
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Audio / Voice capture |
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Text capture by high speed readers |
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Manual, automated entry using OCR, ICR, mark sense, MICR and Bar code |
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Accuracy checks by validation routines including table look-ups, data / range and relationship validation |
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Rigorous quality control checks at all process steps |
|
| Database
Design |
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Scalable database structure to meet the requirements five years henceforth |
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Customized Design through audit of the existing structure, audit of the users, combined with the information gathered from your forecast plan |
|
| Data
Integrity / Curing |
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Sanity Checks |
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Verification against masters |
|
| Data
Mining |
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Segmenting data / slicing - Trend Analysis |
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Customer Preference Profiling |
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Analysis of marketing communications |
|
| Data
Warehousing |
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Master Database / integrated store of information collected from other systems which becomes the foundation for decision support and data analysis |
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Structured and common information pool for all users across the organization |
|
| Data
Accessibility |
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Information is made available to the business analysts and executives for browsing, analysis and reporting |
|
| InfoVision
USA provides a complete data management solution through: |
|
Data Vision - our data cleaning software. It checks over 28 data fields customized to client requirements |
|
Data View - a complete tracking solution that gives the entire history of record. Data count at the click of a button. |
|
| Direct
Mail & Direct Marketing |
| Provides a full array of Direct Mail and Direct Marketing support services - all performed in-house. Applications include: |
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Mail Targeted to National Business & Consumer Lists |
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Graphic Design & Copywriting |
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Full Color Printing & Mailing Services |
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Broadcast Fax-on-demand Service |
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Fulfillment |
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Complete New Development Programming: SQL to Basic |
|
| Web
Mining |
| IVG uses sophisticated, automated search and capture methods to glean information from news articles and other information sources throughout the Internet for merging into client content bases. |
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Web Searches Using Automated Web-bot Tools |
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Rapid Application Development (RAD) Technology |
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Workflow Based Process Hierarchy |
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Built-In QA Checks on Field Attributes |
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Pattern Analysis Matching |
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tomatic database build & export to XML/XBASE |
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